Capture the impulse buy! You can capitalize on those Facebook and Google Ads. Get your customers while they are convinced. Don't let them slip by. Buying tickets online creates a commitment to come to your maze. As a customer, if "grandma falls down and breaks a hip" or "we forgot about the dance recital", we are still going to come to the maze later because we already bought tickets. Where as you might have lost those customers normally. FarmPass creates the ability to sell more tickets!